K-BEAUTY TRENDS 2024

If you are familiar with Korean beauty skincare, you may know that the trends in cosmetic beauty in this area are changing and improving very fast. However, as far as the trends are changing, the fundamental stones of Korean beauty remain the same: prevention over treatment, meaning that maintaining healthy and protected skin is the essential tool to achieve youthful and radiant-looking skin. 

During 2024, Korean skincare trends mainly focus on advanced technology, full routines, and innovative ingredients, continuing to push the boundaries of beauty to get the “Korean Glass Skin” effect, a glowy, luminous, and flawless complexion. We have gathered the most important beauty trends in the Korean market, to help you achieve the best skincare routine: 

The worldwide recognized "Korean glass skin" trend, has gathered the highest attention among all other trends, where the focus is on hydration and glow but with added emphasis on healthier, more resilient skin, aiming for a dewy complexion that looks luminous but not overly glossy. By focusing on hydration, the skin barrier naturally improves its capacity to protect the skin from environmental stressors and helps to retain moisture for a long time, giving that glowy complexion. This trend considers using ingredients like Hyaluronic Acid, Squalane, Glycerin, Panthenol, and Ceramides.

Following up this trend, Village 11 Factory® has developed the Hydro Boost line, infused with Hyaluronic Acid to replenish skin hydration, Chamomile extract to soothe the skin, and our exclusive V11TM complex to boost hydration and fight signs of aging. 

Considering that keeping your skin hydrated is the main concept of Korean skincare, is logical to center the attention on using ingredients that help to rebuild and keep balanced the skin’s natural barrier to maintain the skin protected and nourished throughout the day. This trend guides users to include ingredients like Ceramides, Squalane, Probiotics, Panthenol, and Glycerin. 

By using our Hydro Boost line, you will help your skin restore its moisturization while rebuilding and strengthening your skin barrier for a balanced skin complexion.

In response to the increasing number of eco-conscious consumers, waterless or anhydrous products (like cleansing balms, cleansing powders, and oils) are becoming more popular in 2024. These formulations reduce the need for preservatives, are friendlier for people with sensitive skin types, tend to be environmentally friendly, and are often more concentrated in active ingredients, presenting higher results when fighting skin concerns. 

With this trend in mind, Village 11 Factory® developed two powerful cleansing vegan products, for those customers who are environmentally conscious but still want to get the best results on their skin. Our Clear Houttuynia Cordata Vegan Cleansing Balm has a gentle formula that easily melts makeup and impurities, infused with Hyaluronic Acid and an herbal complex to keep your skin moisturized during the cleansing stage. On the other hand, our Clear Green Tea

Enzyme Vegan Powder Wash gently exfoliates and cleans out the pores while balancing the skin’s pH with Korean Green Tea Powder and Papaya extract, giving your skin a smooth and clean finish. 

Consumers are expecting more sustainable packaging options due to the increasing concerns about the environment. Korean brands are incorporating recyclable, biodegradable, or refillable packaging, and focusing on transparent supply chains and ethical sourcing of ingredients. 

One of the main pillars of Village’s brand is to remain friendly to the environment, using traceable ingredients and environment-focused packaging, using up to 50% PCR primary packaging and secondary packaging with recycled, biodegradable materials. 

Diversity is gaining traction in all the markets, and inclusive beauty in Korean cosmetics means more shades of BB creams, foundations, and lip products that cater to different skin tones. Also, products tailored for specific skin types or concerns are seeing growth during this year, creating specific skincare lines for pro-acne skin, dehydrated skin, aged skin, etc. 

Our brand is keeping up with all of the K-beauty trends, and to reflect our inclusivity we developed a makeup line designed to match every skin tone, warm or cold base tones, for a total natural-looking makeup that takes care of your skin with our advanced technologies. 

My Skin Fit BB Cream is a lightweight formula with medium coverage that offers 6 different shades to provide a natural makeup finish while moisturizing your skin with Hyaluronic Acid and Centella Asiatica and keeping UV protected with SPF 50+ PA++++. 

Referred also as "pro-aging" or "age-positive", this is a holistic approach to K-beauty and wellness that focuses on maintaining health and vitality over simply trying to look younger. Rather than “anti-aging,” this trend embraces aging gracefully by prioritizing long-term skin health and overall well-being by using active ingredients to prevent skin damage and promote collagen production for a youthful look. 

This trend focuses on customers to include Hyaluronic Acid, Retinoids (Retinol), Peptides, and Niacinamide, and most importantly, emphasizes UV protection for the skin, preventing premature aging signs. 

Our Miracle Youth line contains 0.1% Retinol, an active ingredient that stimulates cell turnover, improves skin elasticity and firmness, improves the skin tone and texture, providing an overall improved skin complexion, keeping your skin looking luminous and radiant while maintaining your moisture levels for that glowy look. 

We hope that you learned a little bit more about the K-beauty trends in the current market and that you can include those in your skincare routine if you haven’t yet! 

Since the K-Beauty market is evolving constantly, keep in touch with us to keep up with the latest trends!

If you have any questions or concerns, please contact us at info@pfdbrand.com

References

[1] Korea Product Post. https://www.koreaproductpost.com/k-beauty-skincare-trends-2024/ 

[2] Vegan Avenue. https://veganavenue.com/vegan-korean-skincare-brands/#google_vignette 

[3] Cosmopolitan. https://www.cosmopolitan.com/style-beauty/beauty/g41714207/best-korean-skin-care-products/ 

[4] Vogue. https://www.voguescandinavia.com/articles/what-you-need-to-know-about-k-beauty-in-2024