NEW TREND: FOCUS ON EYE CARE

The skin surrounding our eye area is quite different from the skin on the rest of our face, is thinner (Palpebral skin is less than 1mm), doesn’t have sebum-producing glands, and is extremely exposed to a fast-aging process due to the constant blinking, facial expressions we make every day, and the natural reduction in collagen on skin that we experience as we age. Therefore, special care is required to treat the eye area with delicate formulas to ensure skincare benefits without any irritation.

Caffeine is a natural stimulant commonly found in coffee beans, tea, and certain plant extracts, and it has become a very trendy ingredient in the cosmetic industry due to the variety of benefits that can provide when used topically. By including caffeine-based ingredients in your skincare routine, you encourage addressing issues like puffiness, dark circles, and signs of aging, improving the skin's appearance and overall complexion.
Since there may be some of you who are still not aware of the amazing benefits that Caffeine ingredient can play on your skin, we have a complete guideline for you to completely understand this ingredient's function and how to incorporate it into your skincare routine.

Caffeine is a natural compound found in coffee beans, cacao beans (yes, the same ones used to make chocolate!), tea leaves, and certain plants like Guarana and Yerba Mate. Caffeine is consumed worldwide due to its stimulating properties on the nervous system when ingested in forms like coffee, tea, and other drinks. However, during the past years, it has become a new trendy ingredient in the cosmetic industry because it can perform key benefits when applied to the skin.
Caffeine is rich in antioxidants, which can help to neutralize the damage produced by free radicals and reduce signs of aging [1], [2]. It also holds incredible inflammatory effects, helping to reduce redness & inflammation [3] and prevent moisture loss for an improved skin barrier [4], being a perfect partner for those with irritated or sensitive skin types. Additionally, Caffeine can also help to reduce the appearance of puffiness and dark circles around the eye area, due to its vasoconstriction properties and its capacity to temporarily narrow the blood vessels.

Caffeine ingredient has been used widely in skincare during the last couple of years for a very good reason: it offers a variety of skin benefits with practically no side effects, so almost anyone can use a product containing caffeine as one of their main ingredients. When applied topically, Caffeine can offer a series of improvements on the skin:

• Antioxidative Properties Caffeine ingredient is rich in antioxidants, which means that it can provide tools for your skin to protect better from UV rays and free radical damage, preventing premature aging and wrinkles.

• Decreases puffiness Caffeine’s properties include improvement of blood circulation, therefore is very helpful in reducing puffy eye bags

• Diminishes dark circles The vasoconstrictor properties of Caffeine make it a perfect ingredient for eye-related skin care because it can temporarily narrow the blood vessels and decrease the dark circles underneath the eyes.

• Improves skin barrier Caffeine ingredient also has a strong anti-inflammatory and calming effect on the skin, decreasing inflammasome activity [5] (a natural response of the skin to cellular damage), and helping to depuff and reduce irritation.

• Antiaging effect The anti-wrinkle, anti-aging, and collagen-stimulating properties of Caffeine are closely linked to its antioxidant properties, since shows inhibitory activity against collagenase, elastase, and tyrosinase (all of them enzymes related to collagen network production), therefore preventing premature aging signs.

Acetyl Hexapeptide-8 is commonly known as Argireline, due to its original trade name, it has become a very popular ingredient in the cosmetic industry due to its skin tightening properties, also called, the “Botox-like” effect. Acetyl Hexapeptide-8 is a neurotransmitter-inhibiting peptide [6], therefore, can help to smooth fine lines and signs of aging since can slow down the muscular movement that causes fine expression lines and wrinkles (that is why is referred to as a Botox effect!) [7].

Due to its ability to affect nerve-muscle communication, the use of Argireline can help decrease the easily dynamic-formed wrinkles around the eye area, being an excellent ingredient to include in your eye care routine.

• Botox-like” muscle limiting function When applied topically, Acetyl Hexapeptide-8 can help to reduce the muscular activity that ends up in fine lines and wrinkle formation, being one of the best options for aging treatments that don’t involve invasive procedures.

• Decreased Wrinkles By reducing muscular movement, helps to fade all the dynamic wrinkles around the eye area, in particular crow’s feet, making the skin look young and revitalized.

• Promotes Collagen Production This ingredient also has the power to boost collagen production, preserving a firmer, tighter, and plump skin.

• Skin Moisturizing Effect Among its amazing skin benefits, Acetyl Hexapeptide-8 can also help to improve skin hydration levels, supporting moisturized skin with less tendency to generate signs of aging.

If you are already captivated by the amazing benefits of our Hydro Boost Caffeine Eye Serum, let us help you include this in your skincare routine.

YES! And we have prepared an easy checklist for you to consider:

• Start by including the Hydro Boost Caffeine Eye Serum in your night skincare routine, after applying toner and before facial serums or creams.

• If you feel comfortable with your skin's reaction to the product, you can include it in both morning and night skincare routines, making sure to apply sun protection during the day.

• Remember that the skin around your eyes is very sensitive so be gentle with it. We always recommend using only high-quality products to ensure the best skin benefits and be patient to see some skin results, your skin needs time to adapt to the ingredients before showing visible results.

Precautions:
We do not recommend mixing Caffeine-based products with Retinol-based products during the same skincare routine. Since Retinol is a highly sensitive ingredient for the skin, combining it with any other active ingredient may cause irritation or inflammation in some skin types.

Containing 10% of natural Caffeine Solution, 2.5% Niacinamide, and 2% Hexapeptide-8 to stimulate the skin’s collagen production, brighten and depuff the under-eye area while moisturizing the skin with Hyaluronic Acid and Village’s exclusive 11TM complex.

Clinically Tested Results:

• 90% improvement in the skin appearance

• 80% reduction in the degree of wrinkles in the eye area

• 70% correction on skin elasticity

• 70% firmer skin around the eye area

*Results based on clinical trials performed on the evaluation of Village 11 Factory Caffeine Eye Serum efficacy on wrinkles, elasticity, and dark circles reduction in a group of subjects from 25 to 65 years old.

We recommend you to complement your eye care routine with an eye cream that matches your skin needs:

• Full Moisture Eye Care: Hydro Boost Eye Cream

8 types of Hyaluronic Acid for deep hydration 1% Shea Butter for nourishment Panthenol (Vitamin E) for moisture retention V11TM complex to improve skin hydration and reduce wrinkle depth

• Aging Targeted Eye Care: Miracle Youth Eye Cream

0.1% Retinol (Suitable for beginners) for skin firmness 1% Panthenol (Vitamin E) for moisture retention 1% Shea Butter for nourishment V11 complex to improve skin hydration and reduce wrinkle depth

We hope that you could learn more about the importance of giving a specific skincare routine to your eye area and that you are ready to start your journey with our Village 11 Factory products.
Village 11 Factory® will help you to take care of your skin with natural ingredients while guiding you to use the ones that are the best match for your skin type!
If you have any questions or concerns, please contact us at village11factory@pfd.co.kr

References:
[1] Herman A, Herman AP. Caffeine's mechanisms of action and its cosmetic use. Skin Pharmacol Physiol. 2013;26(1):8-14.
[2] Li, Y.F., Ouyang, S.H., et. all (2018). Caffeine Protects Skin from Oxidative Stress-Induced Senescence through the Activation of Autophagy. Theranostics, 8(20), 5713-5730.
[3] Kelley N, Jeltema D, Duan Y, He Y. The NLRP3 Inflammasome: An Overview of Mechanisms of Activation and Regulation. Int J Mol Sci. 2019 Jul 6;20(13):3328
[4] J. M. Brandner, M. J. Behne, B. Huesing. Caffeine improves barrier function in male skin. Int Journal of Cosmetic Science Oct 2006, 28 (5), 343-347.
[5] Zhao W, Ma L, Cai C, Gong X. Caffeine Inhibits NLRP3 Inflammasome Activation by Suppressing MAPK/NF-κB and A2aR Signaling in LPS-Induced THP-1 Macrophages. Int J Biol Sci. 2019 Jun 2;15(8):1571-1581
[6] C. Lungu, E. Considine. Pilot study of topical acetyl hexapeptide-8 in the treatment for blepharospasm in patients receiving botulinum toxin therapy. EU Journal of Neurology Mar 2013, 20 (3) 515-518
[7] J. Hae An, H. Jung Lee. Anti-Wrinkle Efficacy of Cross-Linked Hyaluronic Acid-Based Microneedle Patch with Acetyl Hexapeptide-8 and Epidermal Growth Factor on Korean Skin. Ann Dermatol. 2019 Jun;31(3):263-271